A Swickard Auto Group Dealership

BMW of Eugene

BMW of Eugene in Eugene OR is an M Certified Dealer
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Phone
541-342-1763


2100 Martin Luther King Jr Blvd
Eugene, OR 97401
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171 Vehicles Available
at BMW of Eugene
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Our Dealership

BMW Experts

We appreciate you taking the time today to visit our website. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing.

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BMW Financing

The BMW of Eugene finance department is focused on ensuring your experience with our dealership exceeds your highest expectations. We work with each customer to ensure their satisfaction and get the most competitive rates.

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CERTIFIED PRE-OWNED

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Swickard Price Promise

Swickard Price Promise

At Swickard Auto Group, we are committed to providing our valued guests with the best prices and exceptional service when it comes to purchasing a new vehicle. We understand that buying a vehicle is a significant investment, and we want to ensure your complete satisfaction. That's why we offer our Swickard Price Promise.

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BMW of Eugene

2100 Martin Luther King Jr Blvd
Eugene, OR 97401
Driving Directions
541-342-1763
Sales
Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 7:00PM
Sunday 10:00AM - 6:00PM



BMW of Eugene is located at 2100 Martin Luther King Jr Blvd, Eugene, OR 97401, directly accessible from I-5 and conveniently near Autzen Stadium. We proudly serve the Willamette Valley, including Eugene, Springfield, Corvallis, Salem, and Florence.
Yes. Every new BMW is backed by the Swickard Price Promise. If you find a lower advertised price on an identical, in-stock new BMW at any authorized dealer within 25 miles within three days of your purchase, we will refund the difference or buy the vehicle back. We also offer a Service Match guarantee for competitive pricing on genuine BMW parts and maintenance.
BMW of Eugene is an M Certified Center, meaning we have met rigorous standards set by BMW AG regarding the sale and service of high-performance BMW M models. We feature dedicated M-certified sales consultants, specialized M technicians, and an exclusive inventory of M vehicles, ensuring enthusiasts receive expert care and advice.
BMW of Eugene offers on-site BMW charging stations for guests. Our certified technicians specialize in the full BMW i lineup, including the i4, i5, i7, and iX. We provide comprehensive consultations on home charging solutions (BMW Wallbox) and help guests navigate Oregon State EV incentives and tax credits.
We offer a high-touch service experience designed to accommodate busy schedules. Amenities include complimentary BMW loaner vehicles for qualifying appointments, a shuttle service to local destinations, and a modern lounge with high-speed WiFi and premium coffee. Every service visit includes a complimentary car wash and a Digital Technician Video Inspection sent directly to your phone.