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Welcome

Thank you for stopping by BMW of Eugene! We are an authorized BMW dealership located in Eugene, Oregon. We specialize in New and Certified Pre-Owned BMW cars, financing, parts, and service. Our expert sales staff is here to provide you with all the information you need and more!

We invite you to stop by our showroom or call us at 541-342-1763 for a test drive! We're located at 2100 Martin Luther King Jr. Blvd in Eugene, Oregon . Browse our selection of new and used BMWs, from the
BMW X5 to the BMW M3 to the BMW 3 Series and 4 Series. ​ We proudly serve the communities of Eugene, Springfield, Corvallis, Roseburg, Albany, Florence, Salem, Creswell, Cottage Grove, Junction City, Santa Clara, Coburg, Coos Bay in Oregon, and more!
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THE 2 SERIES
Breaks all the rules.
A reincarnation of the legendary 2002, the 2 Series was born to stand out from the crowd. Its bold style, muscular agility and athletic prowess give BMW’s smallest coupe an oversized attitude.
Model Shown: BMW 228i
BMW 228i
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THE 3 SERIES
Meet the original sports sedan.
Iconic, yet always innovative: the 3 Series is the sports sedan that started it all. As the segment’s benchmark, its sleek style and thrilling power make it a legend in its own right.
Model Shown: BMW 335i xDrive
BMW 335i xDrive
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THE 4 SERIES
Designed for un4gettable performance.
With a wide stance, sleek lines, and aggressive front, the first-ever 4 Series truly has a seductive style. As one of the newest series in the lineup, its bold design ushers in a new era of dynamic power.
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THE 5 SERIES
Luxury and performance in perfect harmony.
Blending classic style and sporty handling, the 5 Series provides more power, space, and comfort. With everything in perfect balance, it blurs the line between sophistication and exhilaration.
Model Shown: BMW 528i xDrive
BMW 528i xDrive
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THE 6 SERIES
Irresistible is an understatement.
When elegant lines meet raw power, it creates the uniquely stunning 6 Series. A masterpiece designed for driving, its captivating curves along with unrivaled performance are certain to leave everyone breathless.
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THE 7 SERIES
The future of luxury is here.
The all-new BMW 7 Series seamlessly integrates technology, comfort, and performance into a premium driving experience. It's also the most innovative car in its class, making it the future of luxury travel.
Model Shown: BMW 740Li xDrive
BMW 740Li xDrive
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X MODELS
Versatility has never been so powerful.
With ample cargo space, powerful performance, and daring style, there’s an X model that works for every adventure—whether it’s conquering the city streets or traversing a rugged trail.
Models Shown: BMW X4 xDrive35i BMW X6 xDrive 50i
BMW X4 xDrive35i
BMW X6 xDrive 50i
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M MODELS
The most powerful letter in the world.
Filled with power normally reserved for the track, M generates pulse-racing performance unlike anything else. And after 40 years, M models aren’t done pushing their power to the limits. But don’t worry; they’re still street legal. Barely.
Model Shown: BMW M4
BMW M4
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